New Year Honours: People to watch – from tech personality to entrepreneur of...
As a new year begins, The Drum has been honouring its favourite agencies, people, brands and work of 2014.Here we look ahead to 2015 and recognise some individuals who have not only had a great 12...
View ArticleThe Guardian to prove value of native content to appease ‘nervous’ advertisers
The Guardian is looking to resolve ongoing issues around the value of branded content, propelled by its in-house agency Guardian Labs’ pledge to spend its second year finding the best way to measure...
View ArticleThe future of content marketing is in video and data according to The Drum...
The judges of this year’s The Drum Content Awards have hailed data and video as the areas to watch.Speaking to The Drum during the judging of this year’s inaugural awards, Vikki Chowney, director...
View ArticleFeeling contented: Where now for content marketing?
Some three years ago the Association of Publishing Agencies (APA) changed its name to the Content Marketing Association. A sign of the times, it was an acknowledgement that ‘content’ was climbing the...
View ArticleIs native programmatic counter intuitive?
As brands and publishers attempt to mesh the worlds of programmatic and native together, is its promise of delivering custom experiences at scale a contradiction in terms?It was this topic that split...
View ArticleGuardian appoints Imogen Fox as executive editor at Guardian Labs as MD Anna...
Guardian News and Media (GNM) has announced that Imogen Fox is to take on the role of executive editor at its content marketing division, Guardian Labs.Fox is making the leap over from the Guardian’s...
View ArticleGuardian Labs’ Anna Watkins on surviving the ‘adblockalypse’ and keeping...
The secret to surviving the “adblockalypse” for publishers lies in offering fewer but more premium quality commercial messages and formats, according to Guardian Labs managing director Anna...
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Guardian labs launches new notification system for US Presidential election
The Guardian’s US mobile innovation lab is launching a new mobile alerts system for the presidential election results that will, for the first time, deliver real time updates to mobile lock screens.The...
View ArticleWe Are Social hires Guardian Lab's Alistair Campbell as first ECD in London
We Are Social has hired its first executive creative director in London. The social creative agency has tapped Guardian Labs' creative director Alistair Campbell for the role, which will see him lead...
View ArticleGuardian Labs and eBay collaborate to empower entrepreneurs through 'Do...
Guardian Labs and eBay have joined forces, with the aim to explain to entrepreneurs how to grow and expand business online through a branded content campaign.The campaign, titled 'Do Your Thing', was...
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